Simple is not easy!

When you see something so simple that absolutely nails a problem on the head there is a tendency to believe that getting there was easy. Someone saw the light and came up with an elegant solution an obvious problem.

Let’s start with the light, candle makers thought they had the answer to the lack of light in the evening, a good trade with good profit and no-one was looking to innovate.

Along came Edison and took away their business with a simple, elegant solution. Electric light at the flick of a switch. A huge step in the provision of light to the home and commerce that came with build in safety features.

In order to create the electric light bulb Edison took over 1000 attempts before being successful. When asked “How did you feel to fail 1,000 times?” he replied, “I didn’t fail 1,000 times. The lightbulb was an invention with 1,000 steps”

That invention is taken for granted around the world. It is a solution has changed the way the world works and plays.

It’s not easy to make something simple, but it is easy to see it when it is in front of you!

We specialise in making all we touch simple, productive and ubiquitous. It isn’t easy, it will take time, but the outcome is worth it.